"Ad Network" An advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys.
"Account" means an account in which value is stored for You, which value You may then spend in using the Services, or be paid, in each case in accordance with this Agreement.
"Ad" means any advertisement the content of which an Advertiser or its licensor has produced, including but not limited to text links, banners, buttons, videos, interstitials, pop ups and graphics, and that Adcrax causes to be served to any Publisher's Site.
"Advertiser" means You where You are an advertiser who uses any aspect of the Services.
"Associate" means, in respect of a party, that part's group companies, customers, partners, sub-contractors, Associates, agents, networks, officers, directors, joint ventures, owners and employees.
"Confidential Information" means information disclosed by a party to the other party under this Agreement that is marked as confidential or would normally be considered confidential under the circumstances, and does not include information that: (a) the recipient of the Confidential Information already knew; (b) becomes public through no fault of the recipient; (c) was independently developed by the recipient; or (d) was lawfully given to the recipient by another party.
"Click through rate (CTR)" The percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions.
"Cookies" A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that has been shown to a visitor or by sites to help them determine the number of unique visitors.
"CPM" means charging on the cost-per-thousand advertising model. The Publisher is paid when an Ad is displayed to a visitor to the Publisher's Site. Impressions are aggregated into groups of one thousand Impressions and payments are calculated and made for each one thousand Impressions.
"Cost per click (CPC)" means charging on the cost-per-click advertising model. A click is counted when a visitor to a Site clicks on an Ad, as determined by Adcrax's tracking technology ("Click").
"CPA" means charging on the cost-per-acquisition advertising model. A Acquisition is counted when a visitor to a Site clicks on an Ad and Get converted in Acquisition, as determined by Adcrax's tracking technology ("Action").
"CPI" means charging on the cost-per-install advertising model. A Install is counted when a visitor to a Site clicks on an Ad and Get converted in Install, as determined by AdCraX's tracking technology ("Install").
"CPL" means charging on the cost-per-lead advertising model. A Lead is counted when a visitor to a Site clicks on an Ad and Get converted in Lead, as determined by AdCraX's tracking technology ("Lead").
"CPD" means charging on the cost-per-download advertising model. A Download is counted when a visitor to a Site clicks on an Ad and Get converted in Download, as determined by AdCraX's tracking technology ("Download").
"CPS" means charging on the cost-per-sale advertising model. A Sale is counted when a visitor to a Site clicks on an Ad and Get converted in Sale, as determined by AdCraX's tracking technology ("Sale").
"Impression" an Impression occurs each time a visitor hit to a Site is recorded, including if an Advertiser visits a Site to which its Ad has been served, this will be counted as an Impression. Where AdCraX's administrator visits a Site, no impression will be counted.
"Intellectual Property Rights" means current and future worldwide rights under patent law, copyright law, trade secret law, trade mark law, moral rights law, and all other similar rights.
"Publisher" means You where You are a publisher who uses any aspect of the Services.
"Sign-up" means the form submitted on the AdCraX website by you or your Associate when Register for the Service.
"Site" means any online asset such as a mobile site (whether using WAP or any other protocol), mobile Internet site, mobile web site, mobile application or device platform to which AdCraX serves any Ad.
"Pending Earning" means the advertising revenue actually received by AdCraX in respect of a Site.
"Taxes" means any duties, customs fees, or taxes (other than AdCraX s income tax) associated with the Services, including any related penalties or interest.
"Term of Services" means the lifetime of the contract created by this Agreement, being sixty days, subject always to termination in accordance with this Agreement.
"Visitor" means a unique, individual, human, end-user visitor to a Site, as determined by AdCraX's tracking technology.